Darija Fjodorova

Content & Styling for Luxury Fashion

darijafjodorova@gmail.com

Creative Portfolio

Close-up of a young woman with fair skin, green eyes, and brown hair styled back, wearing a shiny black high-neck top and black teardrop earrings, indoors with soft lighting.

Get to know Darija

Darija holds a degree in Fashion Marketing & Retailing and has built a diverse foundation across styling, content creation, and brand storytelling. Her experience spans from assisting on editorial shoots to developing creative campaigns that balance imaginative concepts with data-driven insights. She currently focuses on styling while continuing to expand her expertise in content direction and campaign strategy. Darija is passionate about shaping narratives that connect audiences with fashion in meaningful, visually compelling ways.

“My design philosophy is rooted in creating work that lingers in memory - knowing how to “speak” to people through both visuals and words. I draw inspiration from the people around me, from music, and from brands that reflect my own style and sensibility”

Social Media Campaigns

As part of an academic project, Darija developed a full 360° campaign concept for a celebrity–brand collaboration. The project went beyond social media planning — she built a complete strategic framework that defined campaign goals, SMART objectives, and target audience segments, while also exploring the reasoning behind the chosen brand–celebrity partnership.

A presentation slide titled "Platforms & Advertising Channel Selection" with a woman taking a selfie on a laptop on the right side. The slide lists various digital platforms and their uses for advertising, including Instagram & TikTok, YouTube, Pinterest, Spotify, and Google Ads. There is a highlighted text box on the right side stating, "Purpose: Each platform is strategically chosen to maximize visibility, engage distinct audience segments, and drive action through tailored content."

To view the whole campaign concept, click here

Cover slide for a fashion presentation titled 'Unite in Style: Cult Gaia x Jorja Smith, A Symphony of British Elegance and Global Fashion,' with New York Jorja Smith written in bold black text on a gradient background from white to orange.

Darija received an “A” in the Digital Marketing course and was also honoured with the Deputy Principal’s Award for outstanding academic performance. This award is presented to students who achieve a Grade A, or equivalent, in six or more courses within their undergraduate degree programme during an academic year, recognizing consistent excellence and high academic achievement.

Campaign key message slide with a gradient background, featuring a woman in a hooded outfit and a photo of a showroom with 'cult Gaia' branding.

Short-form video content for natural kombucha and soda brand “Lo Bros”

Lo Bros

Fashion

Writing

// academic project

A black-and-white portrait of a woman sitting on a chair, wearing a dark blazer and earrings, next to a window with a rain-soaked view of a street with red double-decker buses and buildings in London.

As part of my Fashion Writing course, I created a magazine-style feature exploring the evolving landscape of luxury consumer experience. For this project, I conducted an in-depth interview with a fashion specialist who, at the time, worked as a Brand Specialist at Farfetch within the Private Client department. Her role spanned client relations, personal styling, and luxury item sourcing, giving me valuable insight into how high-end fashion brands cultivate loyalty through tailored service.
This project allowed me to refine my editorial voice, develop strong interview techniques, and translate industry expertise into an engaging narrative suitable for publication.

Colorful Victorian-style building with green roof, and a woman walking on a London street in black and white.

A cozy, stylish interior lounge with a white sectional sofa, wooden side tables, and framed artwork on the wall, next to a bookshelf and exposed pillar in a bright room.

While working within the International Womenswear department at Harvey Nichols, Darija collaborated closely with the Head Office to conceive, style, and photograph elevated outfit concepts for luxury houses including The Row and Rohe.

Three women taking mirror selfies in different outfits, with a mood board titled '01. MOODBOARD' in the top right corner.

Luxury Retail Styling & Content

Harvey Nichols

Using only in-store resources and her work phone, she produced refined, editorial-inspired visuals that informed marketing outlooks and buying considerations, supported customer-facing communication, and inspired meaningful sales conversations on the shop floor.

This initiative was part of the Personal Shopping service, designed to keep the store’s most loyal clients informed about emerging fashion trends and refined styling directions.

A woman trying on different outfits in a fitting room, taking selfies in front of a mirror. She is wearing a white satin dress in the first image, a beige sweater with plaid pants in the second, and a gray coat with black pants in the third.

AW25 Fashion Show - HN

Clothing boutique with racks of clothes, a large window, and a decorative curtain.

Clothes on a rolling clothing rack, including coats, jackets, shirts, and pants, with boots and bags on the bottom shelf.

During the AW25 Harvey Nichols showcase, Darija oversaw the visual preparation and backstage organisation for key womenswear looks. She worked closely with the Group Head of Personal Shopping, a guest stylist, and a special guest, ensuring alignment across creative vision and execution.

Clothing rack with various garments, shoes, and bags, including dresses, jackets, pants, skirts, and boots, displayed against a plain wall.

Darija curated complete outfits for models in advance, styling and accessorising each look with clarity and cohesion. With meticulous attention to detail, she arranged accessories and finishing touches to maintain a clean, elevated aesthetic that enabled smooth outfit changes and a polished presentation.

Collaborating closely with the styling team, she safeguarded garment integrity, upheld brand standards, and contributed to a seamless backstage flow. This experience highlights her ability to collaborate with senior industry professionals, her eye for detail, and her commitment to refined visual storytelling under time-sensitive conditions.

A woman taking a mirror selfie in a fitting room, wearing a black blazer, jeans, and holding a phone with a gray case.

Display of sunglasses, jewelry, and handbags on a silver bench in a retail store.

Private Client Styling

Outside of her regular professional duties, Darija also worked as a personal shopper, collaborating closely with a client who is a dedicated admirer of Louis Vuitton. Her role involved sourcing exclusive fashion pieces and styling them into curated outfits tailored to the client’s aesthetic and lifestyle.

Beyond showcasing luxury craftsmanship, Darija also established a trusted relationship with LV staff, ensuring a seamless and personalised shopping experience for her client.

A collection of fashion items including a green gradient sweater, white t-shirt, patterned shorts, timberland boots, black and white socks, colorful Louis Vuitton bag, black wallet, and a keychain with car charms.

Casual outfit including a black neon sign graphic T-shirt, black socks with smiley face, black Adidas track pants, black Louis Vuitton sneakers, silver chain bracelet, star-shaped ring, and a ring with star design, displayed on a pink dotted background.

A stack of orange and white Louis Vuitton boxes tied with blue ribbons, with a Louis Vuitton tag attached.

A woman is taking a mirror selfie in a retail store, holding a glass of wine and wearing a pleated skirt and boots, with store shelves and other shoppers visible in the background.

Light blue Louis Vuitton sneakers with white laces and a prominent sole, set against an orange background.

Close-up of a purple Louis Vuitton bag with beige leather handles and accents, gold hardware, and the signature monogram pattern, inside a white protective bag.

Black designer boots with a monogram pattern inside a shoebox.

A luxury Louis Vuitton suitcase with a black and gray monogram pattern, silver metal corners, and a central lock, placed on an orange surface.

Person wearing a black T-shirt with neon-style colorful graphic design featuring a cowboy on a bucking horse, the word 'VIRGINIA' above, 'PARIS' written to the side, and elements like a cactus and a star.

A pair of new Louis Vuitton boots with monogram pattern, inside a Louis Vuitton box with tissue paper and dust bag.

Close-up of a black fabric with white embroidered text that reads "mama, I'm LIVING OUT my DREAM".

Close-up of a brown shirt with the words 'LAX Award' embroidered in rope-style lettering.

Person wearing a white t-shirt with a graphic of a cowboy riding a bucking horse.

Close-up of a black Louis Vuitton duffel bag with monogram pattern and leather handles.

Styling & Production

Test Shoot — Creative / Editorial (Self-initiated)

Role: Stylist Assistant

Date: March 2025

Overview: Self-initiated editorial exploring colour contrasts and fabric textures. Produced to test lighting, wardrobe layering and editorial framing.

Responsibilities

Prepared and organised 14 looks: steaming, pinning and pre-fitting garments for 2 models.
Created and maintained the look order (look-sheet) and managed quick on-set alterations.
Coordinated with photographer and retoucher on required detail shots and final frame compositions.
Set up quick-change area and coordinated model rotations to maintain shoot momentum.

Skills: Styling · On-set workflow · Garment care · Collaboration

A woman with dark hair in a sleek style, wearing pink lace lingerie and white high-heeled shoes, squatting with her knees up to her chest and leaning her head on her knee, against a plain white background.

A young woman with dark hair pulled back, wearing pink eye makeup and large silver earrings, is lying on her stomach on a white surface. She is dressed in blue fishnet leggings and has a black fur stole covering her lower back.

A woman with light skin and long, wavy blonde hair wearing large gold earrings, a white top with black polka dots, light makeup, and pink lipstick against a black background.

Close-up portrait of a young woman with fair skin, light brown hair, and blue eyes, wearing silver earrings and a white top with tulle details, holding her hands near her chest with peach-colored nails, looking slightly to her right.

A woman with dark hair in a bun, wearing pearl earrings, pink eyeshadow, and a nude lip, dressed in a nude lace dress with matching heels, sitting against a plain white background.

A female model with fair skin and reddish hair styled back, wearing a brown satin spaghetti strap top and off-white fluffy shorts with a black background.

Click here to view the Look-Sheet

Brand Shoot — Creative / Commercial

Role: Stylist Assistant

Date: September 2025

Overview: Commercial creative shoot for Annabel Stewart, focusing on selected pieces that reflected the brand’s signature aesthetic, colour palette, and refined silhouettes.

Responsibilities

Produced a digital lookbook featuring full looks with coordinated shoes and accessories for each model.
Collaborated closely with the lead stylist and the creative team, following direction from photographers and the creative producer to ensure cohesive on-set execution.
Oversaw timely model changes and backstage readiness, ensuring each model was styled, accessorised, and made up according to the creative brief. Also ensured smooth coordination and supported models’ wellbeing throughout the shoot.

Skills: Outfit coordination · Attention to detail · Time management

Please note: Final images are currently being edited by the photographer.